Full Job Description
Job Title: Digital Content Strategist
Location: Rogers City, Michigan
Company Overview
Join us at Innovatech Solutions, a top-tier technology firm specializing in digital marketing innovations. With a steadfast commitment to delivering exceptional results for our clients, we pride ourselves on utilizing the latest strategies and tools to enrich user experience and drive engagement. At Innovatech Solutions, our team thrives on creativity, collaboration, and a shared passion for data-driven decisions.
Position Overview
We are seeking an experienced and proactive Digital Content Strategist to lead our content marketing efforts. This role is critical in enhancing our brand’s online presence and requires a balance of analytical thinking, creativity, and project management skills.
Key Responsibilities
- Develop, implement, and manage comprehensive digital content strategies that drive engagement and brand awareness.
- Analyze content performance metrics and refine strategies to optimize audience reach and engagement.
- Create a diverse range of content, including videos, blog posts, infographics, and social media graphics, aligned with brand values and customer needs.
- Collaborate with the design, SEO, and marketing teams to ensure cohesive messaging across all platforms.
- Stay updated on industry trends and competitors to identify new opportunities for content innovation and enhancement.
- Manage content calendar and ensure that all deadlines are met without compromising quality.
- Conduct keyword research to inform content creation and improve SEO rankings.
- Engage with cross-functional teams to ensure alignment of content goals with the overall marketing strategy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or related roles.
- Demonstrated experience with content management systems (CMS) and analytics tools (e.g., Google Analytics, SEMrush).
- Strong understanding of SEO best practices and social media platforms.
- Excellent writing and editing skills with a keen eye for detail.
- Proficient in using graphic design software (e.g., Adobe Creative Suite) is a plus.
- Ability to work collaboratively in a fast-paced environment with multiple deadlines.
Why Join Us?
At Innovatech Solutions, we value our employees' contributions and offer a dynamic work environment. Here are just a few benefits of joining our team:
- Competitive Salary: We offer a salary that reflects your experience and skill set in the industry.
- Comprehensive Benefits Package: Health, dental, and vision insurance, 401(k) matching, and paid time off.
- Professional Development: Opportunities for training and advancement to help you grow your career.
- Flexible Work Schedule: We understand the importance of work-life balance and offer options for flexible working hours and remote work.
- Collaborative Culture: Work in an engaging environment with a team that values creativity and innovation.
How to Apply
If you are passionate about creating compelling digital content and eager to make an impact in a leading company, we would love to hear from you. Please submit your resume, a cover letter detailing your experience in digital content strategy, and a portfolio showcasing your best work.
Equal Opportunity Employer
Innovatech Solutions is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Explore Rogers City
Relocating for this role? Rogers City is an idyllic lakeside town nestled in the heart of Michigan, offering breathtaking natural beauty and a vibrant community. Known for its rich history, outdoor activities, and local cultural events, Rogers City is an ideal place for individuals and families alike to call home.
Experience scenic beaches, enchanting woodlands and the welcoming atmosphere of a close-knit community. Whether exploring the stunning coastline of Lake Huron or enjoying local cuisine at one of our charming restaurants, Rogers City has something for everyone.
Take the next step in your career with Innovatech Solutions and become a part of a team dedicated to innovation and excellence!